rkolter wrote:NakedElf wrote:I like the one with the moving beard. The milk one is pretty icky, though.
Our society spends way too much on advertising, and most of it is useless. I mean, if it's a new thing no one's heard of, then advertising is useful. But if it's just trying to convince you to buy Coke instead of Pepsi, on a societal level it's money down the drain.
Well, unfortunately it's not.
See, if Coke stops advertising, and Pepsi continue to advertise, even just to keep it's name in your eyes, maybe not YOU, but on average, people will buy more Pepsi - it's been tested again and again. So Coke has to keep their advertising up, because Pepsi does, and Pepsi has to keep their advertising up, because Coke does.
And the milking an old guy commercial bugged the crap outta me. I liked the fantasy based ones too.
You've misunderstood me.
On a societal level, it doesn't matter if we drink Coke or Pepsi. They're both soda. Economically, it doesn't matter if Pepsi absorbs all of Coke's revenue or they split into 5 different soda companies, the result in terms of production, labor, etc., is the same.
Advertising is valuable to us so long as it tells us something new--'Spandex! Now edible!' Coke and Pepsi competing for hegemony in the soda market does not benefit us. It benefits marketing execs, and produces nothing.
In short, it's money that *could have been spent* on something useful or productive to society, like lowering the price of soda (well, someone would like that,) paying higher labor or raw materials costs, development, research, charity, etc. Instead, it's spent on making sure you buy the 'right' soda.